08 May Where’s your next customer coming from?
In order to originate mortgages, you need home buyers. Do you know where your next customer is coming from? Mortgage customers need a reason to choose you, and you need a steady flow of customers. Here are a few ideas to keep them coming to you.
Professional working relationships are great networking opportunities to bring in new customers. A referral from another professional is golden. Accountants, CPA firms, appraisers and travel agents have leads on who is buying and selling homes. Cross-selling each other’s services benefits both parties. Networking with other professionals within the community can reap substantial rewards.
Website and social media
Your website should be attractive, inviting, easy to navigate and contain helpful information for potential and existing customers. Details on services, contact information and testimonials will draw in potential customers.
Don’t forget about social media. Homebuyers search social media regularly, and you must promote your services in the places your customers frequent including Facebook, LinkedIn and Twitter, to name a few. If a customer is happy and satisfied with the service they receive, they’re likely to post about it on social media which will also help bring new customers to you.
Being a sponsor of local and charitable events is a great way to meet people face-to-face where you can have conversations with potential home buyers. Once a new home buyer knows you are an expert, they’re likely to come to you for advice in the home buying process.
Barsh & Cohen wants to be your commercial & real estate lending specialist. We have a dedicated and knowledgeable staff that can handle all the legal aspects both professionally and efficiently, all at a reasonable cost!